Hong Kong-based photography studio HDP-Photography Services has teamed up with another locally based creative agency, Stutter Hen, for art direction campaigns.
The partnership aims to bring an element of French style into the multi-cultural Hong Kong environment, combining HDP’s commercial photography expertise with Stutter Hen’s bespoke creative art direction services. Bringing these two brands together is a way of staying ahead of the curve in visual communication.
In today’s Digital Age, where imagery has become the priority number #1 in campaigns and content communication efforts, it’s important to ensure that your visual identity is striking and remains in your clients’ minds.
Millions of photographs are uploaded every minute via different kinds of social media platforms (each day 80 million photos are uploaded on Instagram; 300 million on Facebook)
Sharing contents and random imagery is no longer efficient to talk to your audience or attract potential customers. Quality, originality, being more sensitive to visuals, colours and shapes, it’s a fact that the trend in consumption is to buy more based on aesthetic.
In undertaking this partnership, HDP-Photography has underlined the need to go beyond classic photography and to reveal products under a new light. Ultimately, telling stories is becoming a priority.